Global trend forecasting agency WGSN jointly innovative color system Coloro released five popular colors for spring and summer of 2023, namely digital lavender, charm red, patina, sundial yellow, and tranquil blue. Among them, digital lavender was named the 2023 color of the year. color. Nowadays, major clothing brands have launched purple spring and summer items, and digital lavender is becoming popular in the fashion industry, leading the fashion trend and urban aesthetics in the spring and summer of 2023.
Different from the purple that was popular in the past, digital lavender is not that heavy purple. It has lower saturation and higher grayscale. It looks dreamy, low-key, mysterious but not ostentatious. , fragrant and quiet. Just like the soothing effect of lavender, this soft purple that walks between virtuality and reality also provides more creative inspiration for designers in the spring and summer of 2023, providing new optimism and enjoyment for a world that is gradually returning to health. Transcendental aesthetic design.
In the 2023 spring and summer China International Fashion Week show, purple is no longer a dark and “lotus root color” that is difficult to control and prohibitive. Various colors including pink, gray and warm colors are incorporated. Light purple appears in various fashion designs, making people feel relaxed and comfortable from the inside out. In a 2023 spring and summer SHIJI brand show at the 2023 spring and summer China International Fashion Week, the colorful clothes showed the gentleness and agility of Jiangnan, especially the blue and purple urban women’s professional wear series, which perfectly demonstrated the firmness and softness of purple. Advance together. Tu Jun, the person in charge of SHIJI brand and general manager of Zola Fashion Design Co., Ltd. in Keqiao District, said that purple is inherently alienating and is suitable for maverick urban fashionable women. It can be moderately independent and confident, but can also dilute too much harshness. , thereby achieving a delicate balance and showing the soft side of women under their unique appearance. “In product development for the new spring and summer season of 2023, we have added different shades of purple, which can be gentle and elegant, or cool and cool, and can bloom their beauty in every fashion port. As a neutral color, it is suitable for women, even if Even men can control it easily.”
As spring blossoms and the earth recovers, major clothing brands in Keqiao Shopping Mall have launched new spring and summer styles, such as soft dream purple, youthful and trendy purple, luxurious and noble purple… Various purple series of ready-made clothes are blooming everywhere. Tan Xing, manager of the “Metive-Hongxun” counter in Keqiao Tianhong Shopping Mall, said that purple has nobility, mystery, personality and artistic flavor, and at the same time can make people feel the spiritual healing effect. , the brand’s new wave of purple series of spring and summer women’s clothing has been sold out. After experiencing the trough of the cold winter, spring has arrived as expected. Put on a healing digital lavender color to bring the purple spirit of 2023.
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