In order to build Humen into a fashion and cultural center with global influence and attract the attention of international fashion and clothing giants, Humen Town is making a new layout for the Humen clothing industry in recent years. At present, three major fashion projects, including the TOD core area of Humen High-Speed Railway Station, the Greater Bay Area International Fashion Valley, and the Greater Bay Area Yiliu Fashion Industrial Park, are in full progress. A number of projects in the TOD core area of Humen High-speed Railway Station, including the renovation and expansion project of the Humen High-speed Railway Station, are being fully promoted and are expected to be put into use before the Spring Festival in 2023; 2.8392 hectares of land for the International Fashion Valley in the Greater Bay Area has been approved; the clothing flow in the Greater Bay Area A formal cooperation agreement has been signed on the 660-acre contiguous renovation scope of the Fashion Industrial Park.
These will surely lay a more solid foundation for Humen to build a world-class fashion industry cluster pioneer area, and inject strong impetus into the higher-quality development of Humen’s clothing and apparel industry.
The TOD core area of the high-speed rail station will be put into use before the Spring Festival
Built into a modern industrial cluster
Sitting in the “three-in-one” transportation of high-speed rail, urban rail and subway The advantageous Humen high-speed railway station area is a comprehensive rail transportation hub from Dongguan City to Guangzhou, Shenzhen and Hong Kong, and is also an important transportation node in the Guangdong-Hong Kong-Macao Greater Bay Area.
Humen Town should build the high-speed rail station into a comprehensive transportation hub integrating the station and city, a modern industrial cluster integrating industry and city, and an international community suitable for living, working and traveling.
It is understood that the Humen High-speed Railway Station TOD core area comprehensive development project covers an area of approximately 198,900 square meters and has a total construction area of approximately 1,503,300 square meters. It is jointly built by the state-owned Poly Group and the China Railway Administration. It integrates transportation A large-scale urban TOD complex integrating business, office, culture and residence. This project is a key project in Dongguan City and has officially started construction in July 2020.
“Today, the four sub-projects of the Humen high-speed railway station renovation and expansion project are in full progress and are expected to be put into use before the Spring Festival in 2023.” Liu Yan, a staff member of Poly Time Zone Planning Department, said that in the core area of Humen TOD, the project has been put into use The capital exceeds 24 billion yuan, including supporting construction projects and multi-functional urban complex construction projects such as commercial, office, hotel, exhibition, cultural, and residential buildings in surrounding areas. It integrates transportation, commercial value, public space and humanistic life.
It is worth mentioning that “China Silk Group’s Southern Regional Headquarters Project and China Light Industry Group’s Southern Regional Headquarters Project will also be stationed in the TOD core area of Humen High-speed Railway Station.” By then, the two major central enterprises will join forces with Dongguan Humen Town, Humen City, will build the TOD core area of Humen High-Speed Railway Station into a modern industrial cluster integrating headquarters economy, R&D and design, fashion release, business exhibitions, and trade circulation, making it a top international fashion industry R&D and exhibition and sales center. .
The land for the Fashion Valley project was approved
Building a fashion center in the Greater Bay Area
On June 17 this year, the Dongguan Municipal Natural Resources Bureau announced the reserved urban and rural areas of Humen Town Announcement of the approval form for the scale of construction land use (Humen International Fashion Valley Project). The announcement shows that in order to ensure the construction of the International Fashion Valley project in Humen Town, Baisha Community and Zhenkou Community in Humen Town must acquire 2.8392 hectares of land.
“The scale of land use has been approved by relevant departments, which marks that the Humen International Fashion Valley project (i.e., the Greater Bay Area International Fashion Valley) has made substantial progress.” Zhang Yongzhao, the person in charge of the Greater Bay Area International Fashion Valley project explain.
The Greater Bay Area International Fashion Valley is jointly developed by Dongguan Yichun Group Co., Ltd. and Guangdong Fashion Industry Development Co., Ltd., with a planned total investment of 2.2 billion yuan and a planned land area of approximately 216 acres. The Fashion Valley is committed to becoming an international fashion industry cluster integrating design, research and development, new product release, display, trading, culture, brand cultivation, talent cultivation and financial services.
According to Zhang Yongzhao, the Greater Bay Area International Fashion Valley project plans to build an international fashion brand center, an international fashion product intelligent manufacturing center, an international fashion cultural center, an Asian creative design center, and the China Textile Federation Guangdong-Hong Kong-Macao Greater Bay Area Innovation center and other five major industrial centers. At the same time, create a well-known headquarters space, an intelligent manufacturing space with depth, a release space with novelty, an entrepreneurial space with brightness, a cultural space with thickness, an exhibition space with breadth, a talent space with warmth, and a precision space. Service space and other “octave spaces”.
Not only that, in the future, the Greater Bay Area International Fashion Valley will also build a number of national-brand public service platforms, such as China Textile Clothing and Apparel Industry Research Base, China Textile Engineering Society Expert Workstation, China Fashion Design Normal University Bay Area Innovation and Entrepreneurship Base, etc., thus attracting rich industrial resources at home and abroad to help Humen build a fashion center in the Guangdong-Hong Kong-Macao Greater Bay Area, a famous Chinese clothing and fashion brand city, and a world-class fashion industry cluster.
A cooperation agreement has been signed for the renovation of 660 acres
Building a high-end fashion industrial park
“Riding on the spring breeze of policies, Humen Town is currently undergoing urban renewal Taking advantage of the transformation and upgrading of the traditional clothing industry, the Yiliu Fashion Industrial Park in the Greater Bay Area is a high-quality urban renewal project jointly created by enterprises affiliated with Dongguan Municipality and enterprises affiliated with Humen Town.”
The industrial park is located in In Humen Zhenkou Community, Dongfu Company, a joint venture established by Dongshi Group and Humen Group, is the main body of project implementation. The total area of the project is about 900 acres, and it will be renovated in three phases. At present, Dongfu Company and Humen Zhenkou Community have signed a formal cooperation agreement on the renovation scope of a total of 660 acres in the first and second phases. After the renovation of the first and second phases of the project, it will create about 570,000 square meters of new industries in Humen Town.time. The project’s unit demarcation plan has been reviewed by the Humen Town Planning Committee, and the title survey and public announcement has been completed. Through scientific upgrading and transformation of the concept of industry-city integration, the Yiliu Fashion Industrial Park in the Greater Bay Area is based on production and manufacturing. It plans to introduce high-quality fashion clothing industry clusters internally, create a fashion clothing industry ecosystem and related supporting facilities, and form an industry The chain closes the loop and builds a fashion industry community that integrates work and housing. At the same time, the project will also attract public service platforms, professional talent training institutions, e-commerce platforms and other companies to settle in, accumulate high-end resources, promote industrial upgrading, and create a “new highland” for the fashion industry.
Some government officials have pointed out that although Humen Town has a huge clothing and apparel industry cluster, there are not many high-net-worth clothing brand companies. This requires leading companies to drive transformation and upgrading, especially through urban renewal. The project is an opportunity to introduce more outstanding designer talents through the three-level linkage of city, town and enterprise, as well as the simultaneous support of policies, funds and resources, and jointly create a high-quality comprehensive textile and clothing public service platform.
“The Yiliu Fashion Industrial Park in the Greater Bay Area is a good case. Dongshi Group and Humen Group will give full play to the leading role of leading enterprises and set a benchmark for the upgrading and transformation of Humen’s traditional clothing industry. role.” said Huang Jiajun, the person in charge of the Yiliu Fashion Industrial Park project in the Greater Bay Area.
Helping clothing companies expand foreign markets
Leveraging the style of a famous clothing exhibition town
As the core area of Dongguan City’s textile and clothing industry cluster, Humen Town has been developing continuously Much attention. Therefore, in recent years, the Humen Clothing and Apparel Industry Management Committee (hereinafter referred to as the Management Committee) has closely focused on the urban positioning and central work of Humen Town, actively promoted the construction of a “world-class textile and apparel industry cluster pilot area”, and accelerated the promotion of TOD of the Humen High-speed Railway Station. The implementation of three major fashion projects in the core area, the Greater Bay Area International Fashion Valley and the Greater Bay Area Yiliu Fashion Industrial Park. Not only that, due to the impact of the COVID-19 epidemic, when many clothing companies are facing many difficulties in expanding the market, the Humen Town Government is trying every means to help companies expand the market. On June 8-9 this year, a group of Humen garment companies went to Russia to participate in an exhibition. This is a typical example.
“This is the first time that Humen garment enterprises have organized a group to go to Russia to explore the market.” Tan Zhiqiang, director of the Management Committee, said that although the time left for enterprises from receiving the notice to officially participating in the exhibition is relatively short, , the enthusiasm of enterprises to participate was very high, and all the samples were prepared in a short time, sent to Moscow smoothly, and finally successfully participated in the exhibition.
The final feedback from exhibitors all said, “This trade fair has benefited the company a lot.” According to Ling Dingji, chairman of Dongguan Hengyue Clothing Co., Ltd., Russia’s participation in the exhibition has made Hengyue Clothing has accumulated a number of new customers and further expanded its market in Russia.
“This time the Humen clothing companies organized a group to participate in the exhibition, which not only helped Humen’s clothing companies to open up the Russian market, but also further used clothing to show the world the style of Humen, a famous Chinese women’s clothing town and a famous Chinese children’s clothing town.” Tan Zhiqiang He said that the Humen Garment Group went to Russia to participate in the exhibition, which not only attracted the collective attention of Guangdong provincial and municipal media, but also attracted the attention of Xinhua News Agency, Economic Daily and other national media.
“This year, we will continue to seize the opportunity of Humen Town and the China National Textile and Apparel Industry Federation to jointly build a world-class textile and apparel industry cluster pilot area, vigorously promote industrial transformation and upgrading, and promote Humen’s clothing and apparel industry to a higher level. Quality development.” Tan Zhiqiang said that multiple measures will be taken to promote the construction of a world-class textile and garment industry cluster pilot area, implement the “Four Projects”, consolidate the exhibition and trade platform, promote innovation and creativity, improve public services, and promote the construction of industrial intelligence.
“All our work is to accelerate the high-quality development of Humen’s clothing and apparel industry and promote the comprehensive transformation of Humen’s clothing into a fashion industry with high-end technology, diversified creativity, fashionable products, and international brands. Help Humen build a fashion center in the Guangdong-Hong Kong-Macao Greater Bay Area, a famous city for Chinese clothing and apparel fashion brands, and a world-class fashion industry cluster.” Tan Zhiqiang emphasized.
</p
