Judging from the traditional market situation, generally after the Spring Festival, imitation silk fabrics will be on the hot-selling stage, ranking as the “number one” on the best-selling list. This market wave will generally last until the end of May. Last year, in Driven by the improvement of the general environment, the market continued until August. However, after returning from the Spring Festival this year, many manufacturers have great doubts about whether this wave of market can come smoothly or the degree of hot sales. The market has also received mixed reactions. But while you are still thinking about these issues, there are already products with great popularity. Sell it, and want it! Row! Team! take! goods!
Imitation silk is a hot seller in some areas: queue up first if you want to buy! Spot goods? No!
It is understood that SPH random hemp, SPH rhombus hemp, composite silk flower Yao crepe, ice silk crepe, SPH2/1 oblique, matte broken hemp are currently on the market in Shengze area. The production and sales of cards and other products are booming, and the market is tight to obtain goods. Many manufacturers even need to queue up to wait for their goods, and the market is booming. “Among them, products such as SPH2/1 oblique and matte breakout have already shown signs of becoming popular products before the year, so at that time we began to purchase raw materials and debug machines to produce this fabric. As a result, the market response was very good after the beginning of the new year. It’s so exciting that we have to queue up to get the goods now.” said Mr. Wang from Wujiang Xinwangsheng Silk Co., Ltd., “Recent orders have been placed for 100,000 meters and 100,000 meters, and the peak season has begun.”
Nowadays, these fabrics are still heating up. In addition to market consumers’ pursuit of new products, which has ignited the market for these special varieties, the tight supply of raw materials such as matte SHP and the lack of gray fabric manufacturers have also led to product shortages. It cannot be launched in large quantities, and the market supply is less than the demand, which has led to the market becoming hot first. The current price of matte and broken cards on the market is 6.00 yuan/meter.
(The picture shows the matte and broken card)
Of course, some are happy and some are sad. The artificial silk manufacturers and traders who have not taken advantage of this trend can only watch other companies’ excitement. Although the conventional imitation silk varieties currently on the market have begun to launch, sales are not as good as the same period last year. At present, judging from the reaction of dyeing factories, the volume of orders for conventional chiffon, hemp, organza, etc. is not very large, and the market has not yet seen the phenomenon of long delivery times. From the time when the gray cloth enters the dyeing factory to the finished product leaves the dyeing factory, About a week, but at this time in previous years, the delivery time has begun to be extended. Mr. Yang, an imitation silk trader in Shengze area, said: “Currently, the volume of orders received for conventional varieties is average, which is far inferior to the performance of special varieties such as composite silk flower crepe and matte broken card. However, the peak season in the first half of the year should still come, and these products The demand will be synchronized, but most of it will be based on volume, profit margins will be difficult to guarantee, and market competition will become increasingly fierce.”
Why it was “favored” in the first half of the year Is it always imitation silk?
Since imitation silks such as chiffon, tangled hemp, crepe, etc. tend to be light and thin, they are mostly suitable for the production of spring, summer and early autumn clothing fabrics. , so it has been the “darling” in the first half of the year. Most imitation silk companies report that in recent years, thanks to improvements in imitation silk product technology and wearability, the quality of their products has improved significantly, and consumers generally recognize this product. This is why most brands choose this type of product as their The main clothing fabric for spring and summer fashion, especially women’s clothing.
Since imitation silk fabrics entered the market in large quantities in 2012, they have experienced There have been several ups and downs. From the previous shortage of supply to overcapacity, until the market broke out again last year, it was difficult to find goods. During this period, in addition to the adjustment of production capacity, which led to the imbalance of supply and demand, the continuous upgrading of products was also the reason for the long-lasting popularity of artificial silk. With the raw materials With the continuous upgrading and development of performance, silk-like products are comparable to natural fabrics in terms of appearance, comfort, feel, etc. They can look natural and be better than natural. Chiffon and tangled products made of composite yarn, high-elastic yarn SPH, CEY, etc. are superior in comfort and feel, and their market share is growing.
In any case, the imitation silk series, which has a history of more than 50 years, is constantly being upgraded, from simply imitating the luster, organizational structure and other appearance characteristics of real silk to imitating real silk. Comfort performance and other aspects are close to each other, and some have even reached the point of “superior among imitations”. With the arrival of March, the imitation silk series will “flex its muscles” and shine on the stage of fabric sales. </p
