A few days ago, Suzhou Shangjiukai Silk Technology and Culture Co., Ltd., located in Shengze, Wujiang, specially customized and presented 43 sets of Song brocade clothing and the first Song brocade national flag to the Chinese women’s football team to thank the women’s football players for bringing glory to the country.
Football and Song Jin originally belong to two different fields. But in Shangjiukai, they have a deep connection because of the same pursuit.
“We hope to draw forward strength from the spirit of women’s football and carry forward China’s traditional intangible cultural heritage.” said Wu Jianhua, chairman of Shangjiukai.
Same pursuit in different fields
Because you like it, you can do your best.
Suzhou Shangjiukai Silk Technology and Culture Co., Ltd., established in December 2012, is a company dedicated to the inheritance, research and development, and innovation of traditional silk. Since its establishment, the company has overcome numerous technical difficulties and successfully restored Song brocade weaving on modern looms and achieved industrialized production. Shangjiukai not only broadened the application fields of Song brocade and formed a series of Song brocade products such as bags, clothing, scarves, shawls, and handicrafts, but also realized the living protection of Song brocade, a world intangible cultural heritage.
Since the establishment of the brand, Wu Jianhua, chairman of Shangjiukai, has actively contributed to the development of sports. In early 2015, Wu Jianhua and six key members of the Shengze Fans Association established Suzhou Suoke Sports Culture Development Co., Ltd. and built the “Sock Football Park” in Shengze Jinghu Park, constructing competition-level artificial turf and standard lighting football fields to high standards. .
“I am a football fan, and building a standard football field is due to my deep love for football.” Wu Jianhua told reporters that he is the vice president of the Shengze Fans Association and has hosted many football fans over the years. VIPs from the world, including the Chinese Football Association and football seniors Rong Zhixing, Su Yongshun, Ma Liangxing, Liu Qingquan, Li Zhonghua, etc. After the “Sock Football Park” was put into use, leaders from the State Sports General Administration and provincial and municipal levels visited the site many times for guidance. At present, Suoke Football Stadium is a provincial sports industry base and a municipal sports industry demonstration base.
For many years, the Shengze Fans Association and the “Soke Football Park” have insisted on organizing high-standard and high-quality quality events, and have successively hosted the Lunar New Year Cup Football Championship, known as the “Grassroots World Cup”, and the “Yangtze River Delta Football Park” Media Football Invitational Tournament, Corporate Grassroots Tournament and other competitions.
In the same year, Shangjiukai established the Democratic League Shangjiukai Youth Football Training Base. The base is oriented to the society and goes into the campus. It works hard to train well during the holidays. During the holidays, it adopts the method of “go out and invite in”. Strengthen communication and broaden the horizons of young people through competitions. After several years of hard work, the youth training base has received widespread support and recognition from all walks of life. Some students have been selected for further study at Greentown Football School. The base has also been recognized as a football training and selection base by “Dragon Team Sports” and “Zhejiang Greentown Football School”. The sports team jointly built by the base and the school has won the second prize in Suzhou City for several consecutive years.
The sonorous rose encourages enterprises to inherit and innovate
Shangjiukai has always been adhering to the corporate culture of “being a conscientious enterprise, enthusiastic about public welfare, and sincerely repaying the society”, and is committed to charity and public welfare sports career, leading fans association members and related companies to discover love, share love, and deliver love with practical actions.
In November 2017, Shang Jiukai took the lead in inviting World Football Miss Sun Wen, AFC Women’s Department Director Bai Lili and other athletes who have played for the Shanghai Women’s Football Team Sun Rui, Gao Hongxia, Chi Yi, and Xie Huilin , Chen Jinyu, Xiao Yan, Yu Jin and others participated in the “Song of Roses” activity. In just half a day, “Clang Rose” visited the “Sock Football Park” and gave a training class to the girls’ football team of Shengze Primary School to stimulate children’s interest in football. On the same day, the “Steel Rose” also had a friendly match with Shengze’s “Old Role” team to compare skills and exchange feelings.
Wu Jianhua said: “From the previous trough of the World Cup to today’s Asian Cup victory, the Chinese women’s football team’s never-say-die fighting spirit has given Shang Jiukai a lot of inspiration. Shang Jiukai must work hard to learn from the spirit of the women’s football team Power, protect, pass on, display and utilize the Song brocade skills that have been passed down by mankind for thousands of years, protect them in inheritance, and pass them on in innovation.”
“A shocking competition. The sonorous power shown in the game inspires every Chinese fan. The amazing strong willpower of the Chinese women’s football team is very worthy of learning and spreading by us as enterprises.” Wu Jianhua said, Shang Jiukai is working hard to make Song Jinguo bigger and stronger At the same time, we will continue to do charity and public welfare sports, regularly receive special children to participate in outdoor activities, and arrange specialized coaches and staff to serve them; we will continue to adhere to the “‘Enough’ Warmth” activity, and organize annual visits to Daliang Mountain and other mountainous areas. Children donate cotton shoes; continue to carry out the “S Charity Plan” of donating culture and sports, and provide the most urgently needed learning videos, lesson plans and other cultural food to children in mountainous areas.
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