On the evening of March 10, the Dongfang Municipal Government of Hainan Province and Yiwen Zhongcheng Handicraft Culture (Beijing) Co., Ltd. signed a cooperation framework agreement for the Dongfang Lijin “Fingertip Industry” project. Both parties will leverage their resources, technology, management and financial advantages to jointly promote the development of cultural tourism in the East.
According to the agreement, Yiwen Zhongcheng Handicraft Culture (Beijing) Co., Ltd. will design Li element fashion clothing, accessories and a series of cultural tourism products for the East; create local tourism hot products and stimulate local fingertip industries The inheritance and development of oriental national culture; do a good job in excavating oriental national culture and establishing a pattern database and a database of craftsmen; do a good job in IP sorting, product innovation and standardized training of oriental tourism culture; organize oriental fashion brands to appear at China International Fashion Week; organize China in the East Li Brocade Handicraft Design Competition; building a Li Brocade Museum; creating a high-quality cultural tourism line – Splendid Journey, stimulating the development of the local cultural tourism industry, etc.
Wu Haoyue, Vice President of Yiwen China Handicraft Workshop, said that they will combine Dongfang’s existing geographical advantages and future plans to deeply explore Dongfang through digitalization, productization, branding, industrialization, marketization and other methods. The unique cultural elements polish the “Oriental Li Brocade” business card and promote the development of cultural tourism in the entire Orient.
The relevant person in charge of Dongfang Municipal Government said that this cooperation is mainly to protect the intangible cultural heritage of Dongfang, promote the development of Dongfang Li brocade industry, and drive the Li people on the road to wealth. Dongfang Municipal Government will fully support the smooth development of this cooperation.
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