In the context of the new economic normal, the growth rate of the national textile and apparel industry has slowed down, and the brand concept of the traditional apparel industry needs to be redefined. The update of business models and the upgrade of consumer demand have all impacted the traditional textile and apparel industry. More and more clothing companies are beginning to move towards intelligence, branding, and high-end development. Clothing, a traditional manufacturing industry, is gradually transforming into a fashion industry. Since the implementation of the garment industry transformation and upgrading action in Hebei Province in 2018, Hebei Province’s textile and garment industry has gradually promoted the leap from OEM to independent brands. However, it has not yet formed a distinctive fashion culture and scale.
In order to accelerate the fashion, digital transformation and high-quality development of Hebei Province’s textile and clothing industry, and build Hebei into a fashion and cultural center with global influence To reshape the glory of the textile and garment industry, Yang Yiming, member of the Standing Committee of the Hebei Provincial Committee of the Chinese People’s Political Consultative Conference and vice president of the Provincial General Chamber of Commerce, put forward four suggestions in the proposal.
First, improve the policy planning to support the garment industry and optimize the development environment of fashion in Hebei. Yang Yiming stated in the proposal that it is recommended that the government strengthen policy guidance, formulate supporting policies to promote the high-quality economic development of the fashion Hebei garment industry, and set up a special cluster cultivation project of 100 million to 300 million yuan every year to promote the high-quality development of the garment manufacturing industry in Hebei Province. Funds are used to deepen technological innovation, promote the transformation and upgrading of the manufacturing industry, promote an open economy, strengthen financial service guarantees, provide important support for promoting the in-depth integrated development of advanced clothing manufacturing and modern service industries, and fully support traditional textile and clothing industries such as Advantageous industrial clusters, formulate implementation plans for the introduction of innovative talents, relevant policies to attract fashion talents to find employment and settle down, provide institutional guarantees, and create an environment conducive to the development of the fashion industry.
The second is to accelerate the construction of creative parks in the clothing industry and promote the digital economic transformation of Hebei. To speed up the construction of creative parks for the garment industry in various cities, Yang Yiming stated in the proposal that the government should set up a special fund of 20 million to 50 million yuan to support the construction of fashion and digital industrial parks to guide enterprises in the parks to shift from traditional production and operation models to the “Internet of Things” + Big Data + Fashion Industry” model, establish a fashion industrial park in the integration of physical manufacturing and digital economy, and introduce well-known domestic and foreign fashion brands, big data service companies, live broadcasts, e-commerce operations, R&D and design, original design, and intelligent manufacturing Leading enterprises and institutions in the field will strengthen the construction of supporting platforms such as textile and apparel fashion trend release, brand display and new brand incubation, and promote the gathering, opening and sharing of resources such as R&D, design and creativity.
The third is to cultivate special industries in the new professional wear field and open up the fashionable Hebei uniform market. my country now has an industrial army with a population of 650 million, and professional attire has a market size of 300 billion to 400 billion yuan, becoming a new bright spot for the continued growth of the clothing industry. Yang Yiming stated in the proposal that he suggested that the government take this opportunity to seize the opportunity of co-organizing the Winter Olympics, rely on the development advantages of 3502 professional attire leaders, cultivate Hebei Province’s specialty professional attire industries, and create a group of competitive products. advantageous enterprises and strong brands in professional attire; increase industry-finance connection between the industry and financial institutions, broaden industrial financing channels, give full play to the advantages of industry, information technology, human resources and social security and other departments, and provide financial policy support to enterprises; deeply explore the domestic demand market for professional attire, encourage, Guide centralized purchasing units to give priority to purchasing provincial brand professional attire on the premise of the same quality and price, grant more powerful professional attire enterprises bidding qualifications, further expand the sales channels of provincial brand professional attire, and establish a new image of Hebei Province’s professional attire. Create a characteristic professional attire development cluster in Hebei Province.
The fourth is to focus on the fashionable clothing exhibition economy and establish a fashionable Hebei brand image. In recent years, Hebei Province has focused on increasing the construction of the exhibition economy and the development of service industries in the provincial capital city. In his proposal, Yang Yiming suggested that the provincial government establish special funds for the fashion and clothing exhibition economy to help continue to hold Hebei Fashion Week and other various clothing and apparel exhibitions, fashion trend conferences, order fairs and other exhibition activities. Establish a special fund of 15 million to 20 million for fashion week and establish an official fashion week organization, which will be sponsored by the Hebei Provincial Party Committee and Provincial Government and the Provincial Department of Industry and Information Technology, and undertaken by the Provincial Textile and Clothing Industry Association, the Provincial Clothing Chamber of Commerce and other units, with a fixed annual rate of 3 Hebei Fashion Week will be held in September or September, and the fashion week will be permanently located in the Shijiazhuang International Convention and Exhibition Center, striving to build Hebei Fashion Week into a public service platform that promotes the upgrading of the fashion industry; strengthen the connection between the local market and fashion elements, insist on equal emphasis on bringing in and going out, and Clothing companies participating in various clothing and apparel exhibitions in the province will be given reduced or exempted fees for booth rental, special exhibition decoration, etc.; at the same time, clothing companies participating in fashion weeks outside the province such as Shenzhen and Shanghai will be given a financial reward of 200,000 yuan, and those participating in Milan, Shanghai and other fashion weeks will be given a financial reward of 200,000 yuan. Apparel companies exhibiting in international fashion weeks such as Tokyo, Paris, and New York will be given financial incentives of 300,000 yuan to gradually establish the textile and apparel brand image of Hebei Province and encourage provincial apparel brands to go out of Hebei and go global.
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