The 8th Humen International E-commerce Festival opened on the 3rd at the Humen E-commerce Industrial Park in Dongguan, Guangdong. This year’s Humen International E-commerce Festival adopts the “online cloud exhibition” model for the first time. Through “online exhibition + offline live broadcast”, it will further promote the online sales of Dongguan’s high-quality products to the world.
Relying on the superior resources of Dongguan manufacturing and Humen clothing, the Humen International E-commerce Festival has been held for seven consecutive years since 2014, becoming a well-known event in China’s e-commerce field. One of the influential activities.
In order to cooperate with the epidemic prevention and control, this Humen International E-commerce Festival will try to hold an “online” e-commerce festival for the first time, and will adopt the “online exhibition + offline” In the form of “live broadcast”, exclusive exhibition areas for the Humen International E-commerce Festival were set up on Alibaba 1688, International Station, and Tmall Taobao; at the same time, hundreds of live broadcast rooms in the seven major offline e-commerce parks in Humen were launched simultaneously to participate in the “Source Optimization” Product Live” activity. This is also the first time Alibaba has cooperated with B2B, B2C, international and domestic multi-platforms and a single region nationwide. It will build a two-day exclusive exhibition area for the Humen International E-commerce Festival, and select more than 1,000 powerful enterprises and merchants to make a concentrated appearance. The best exhibition resources since the establishment of the E-commerce Festival.
Liang Xiaohui, a member of the Humen Town Party Committee, said that thanks to the advantages of the traditional clothing and apparel industry, Humen Clothing was the first to start “electric shock” in 2003 and continues to promote e-commerce. The industry develops and grows. By the end of 2020, Humen Town had achieved online sales of 51.8 billion yuan through third-party platforms, an increase of 8.3%. There are more than 10,000 enterprises and self-employed individuals engaged in e-commerce. E-commerce directly employs more than 50,000 people, creating more than 150,000 jobs.
Xia Lingmin, Vice President of the China Textile and Apparel Federation, said that Humen has vigorously developed e-commerce in recent years to provide precise and effective services for industrial transformation and upgrading, and for the entire industry. Played a good leading and exemplary role. (End)
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