“Food and cosmetics have production dates, why don’t clothes?”
This year’s Double 11, the first “clothes with production dates” was born in Hangzhou.
Place an order in the factory, and it will be produced “ready to sell” within 7 days, and can be worn in about 10 days. What’s even more amazing is that consumers receive new IP-style clothes of their own choosing, and merchants don’t produce any inventory.
Behind the introduction of digital capabilities into traditional manufacturing, new manufacturing factories that have emerged and businesses that are the first to embrace new technologies are already using “digital weapons” to open up unlimited possibilities for the future.
New Manufacturing Rhino Factory Production Workshop
Clothes now have production dates
The new manufacturing Rhino factory has three things: more engineers, more Pads, There are many young people.
“Flexible manufacturing”
A piece of clothing is delivered within 7 days
For the first time, I found that the clothes I bought had a production date on them. Some netizens lamented, “ This production date is fresher than my milk.”
The “fresh goods” in the eyes of buyers made their debut on Double 11 this year. They were produced by Tmall clothing merchants and Alibaba’s new manufacturing platform – Rhino Intelligent Manufacturing It was launched in the factory, and it only took 10 days from the production line to the time it was worn by consumers.
“In the past, for every big promotion, we had to stock up 2 months in advance. Once we didn’t grasp the accurate consumption trend, it was easy to be unsalable.” The person in charge said that under Rhinoceros New Manufacturing, 100 small orders With a minimum order and 7-day delivery, it provides small and medium-sized enterprises with small order quantities, multiple batches, efficient and high-quality production options, and it is also possible to mark the production date on clothes.
For the clothing manufacturing industry, the most embarrassing thing is “not selling” and “not selling enough”. As a cutting-edge underwear brand in China, according to Zang Lei, head of the supply chain of Jiao Nei Group, the small-batch, multi-frequency flexible manufacturing business model is very friendly to fast-growing new brands. “During Double 11, the IP model we co-branded with Rhino Factory sold out so fast that we urgently replenished the goods twice.” Zang Lei said that hot-selling models can be reordered multiple times. If the materials are in place, the replenishment speed is shortened to 7 days. .
Zang Lei also mentioned that Jiao Nei also officially applied the technical support of trend prediction and intelligent supply chain during Double 11 this year to make underwear more “fashionable”. A type of banana PP pants uses the recently popular liquid Lycra technology, which not only caters to the shaping needs of young consumers, but has also become a best-seller.
Based on big data analysis, targeted questions such as “Which special fabrics are popular this year” can also guide merchants to develop innovative products and help brands develop new incremental markets.
“I will make as much as you want”
80% of the “Sanduo” factories are engineers
The reason behind these “fast but never broken” miracles All come from the Rhino Intelligent Manufacturing Factory in Yuhang Economic Development Zone, Hangzhou. Compared with traditional clothing factories, its style of painting is very different. The promotional banner “I will make whatever you want” is hung in the workshop, and the roof is covered with the “checkerboard hanging” pioneered by “Rhinoceros Factory”, which is very similar to the picking system for takeout delivery in a large supermarket. The advantage of this is that it can solve the problem of one-way hanging flow and easy congestion to the greatest extent.
Here, every operation process has become smarter: raw materials are delivered by robots, and robotic arms do the sorting; each workstation is equipped with a Pad, and a process can be completed by operating the pad. One-touch call for machine repair and one-touch change of delivery. Even the fabrics in the factory have their own “identity ID”, which can be tracked throughout the entire process of entering, cutting, sewing, and leaving the factory. Pre-production ranking, production scheduling, and hanging routes are all made by AI machines. .
“New manufacturing makes ‘Made in Internet’ a reality.” Wu Xuegang, CEO of Rhino Intelligent Manufacturing, said that in Alibaba’s new manufacturing team, a huge technical team is hidden behind them, and they are responsible for developing and applying cloud For computing, IoT, artificial intelligence and other technologies, engineers account for an unprecedented 80% of the entire team.
It’s no wonder that some people call this digital factory the new “three-many” factory—many engineers, many Pads, and many young people.
Nowadays, more and more clothes available on Taobao are produced through new manufacturing models. Wu Xuegang said, “As long as consumers need it, after a hot word is born, the same T-shirt may be available on Taobao the next day.”
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It was sold out yesterday. Place an order today
The future manufacturing industry will be built on demand
“Place an order 2 months in advance, but who knows what will sell after 2 months?”
Yao Kun, CEO of Tmall clothing brand Miancang, has had such troubles. The traditional clothing industry is prone to high inventory due to unpredictable sales and large single-style production scale. “If clothing manufacturing can determine production based on sales and make flexible manufacturing, this will have a great impact on small and medium-sized businesses.”
Taobao store FANO is an independent designer brand founded by a couple. Due to positioning segmentation, the audience coverage is smaller and the single order is smaller, but the quality requirements are higher. Starting from September 2018, FANO’s new denim clothing every week is basically produced by the “Rhinoceros Factory”Production, the minimum order is only 100 pieces. Although the order quantity is small, the quality has not declined but has increased, achieving both stability of delivery time and quality under new scenarios every week.
Compared with other general industries, the garment industry, which looks “glossy”, is actually a labor-intensive industry.
Except for some super-large brands, the fashion attributes of clothing and the extremely short life cycle of products are affected by trends, weather and many other factors. The traditional business model of production and sales has caused huge waste and left many small and medium-sized enterprises Factories are daunted by digital upgrades.
“New manufacturing sounds fancy, but it is a smart shared factory for merchants. We accept small orders and urgent orders, and 90% of our customers are small and medium-sized merchants, especially new ones on Taobao and Tmall. Brand.” Wu Xuegang said frankly that the original intention of Ali New Manufacturing was to help small and medium-sized enterprises solve a series of pain points in the production supply chain, such as the difficulty of pre-sale prediction, rapid response, and inventory digestion.
By using Alibaba’s cloud computing, IoT, and artificial intelligence technologies, the factory is given a “smart brain” to connect consumer trend insights, sales forecasts, and flexible production to build a cloud, terminal, intelligence, and manufacturing integration. With the new manufacturing system, Rhino Factory is demonstrating the integration of manufacturing and service industries under digital conditions.
In the words of small and medium-sized sellers, “The sales were overwhelming yesterday, let’s place an order today.” In Wu Xuegang’s view, “After achieving true on-demand production, the clothing industry has been facing a long-standing pain point – —Inventory risks and resource waste—are easily solved.”
From the time it was born in Hangzhou in September to the production of the Suzhou factory in Anhui Province at the end of October, in less than two months, the second “rhinoceros” “Already landed.
From the perspective of the industry, the value of Rhino Factory is not limited to helping merchants quickly respond to the market and quickly replenish orders for popular products. It is more like opening a digital door to the future, conveying the connotation of “intelligent manufacturing”.
