Bracelets that can record steps, socks that collect foot muscle activity during exercise, and vests that can detect heartbeat and blood pressure during exercise. It is not difficult to find that wearable devices are usually related to sportswear.
In fact, it is not accidental that the sales of wearable devices are popular, because in “The Matrix”, the lazy days where you can even pull the curtains by voice control without having to do anything are what everyone yearns for, so anything related to the words technology and intelligence, New products that are suitable for lazy enjoyment usually sell well. When technology winds around sportswear, the pricing of knitted sportswear is no longer as simple as relying on the brand, but has an additional important factor that affects pricing, technology.
Nowadays, it is normal to wear Nike or Adidas. Most consumers can afford this price. Consumers who have long been fond of sports equipment and clothing value the cultural connotation of the brand, while professional sports consumers value it. Is it the technological content of sports equipment? What about ordinary consumers? As living standards have improved day by day, our demand for sports equipment has long changed. When we can all afford famous brands, the comparison is no longer about who wears them at a higher price. , but who is wearing healthier and more technological clothes.
Although sportswear that integrates technology is more professional and its market positioning is more inclined to high-end customer groups and professional users, we have to admit that the popularization of technology consumption has been a major trend in recent years, and it is also those who enter thousands of households. Jobs awaiting at technology development companies. It can be foreseen that with the improvement of technology and consumption capacity, the public’s interest and demand for high-tech sports equipment will bring broad development space.
Sports technology has been around us for many years, such as air cushioning and quick-drying clothes on basketball shoes. These technologies are not considered “technology” in the true sense. The real sports technology also includes those sportswear that incorporate wearable and digital technologies. This kind of clothing is expensive without even thinking about it. However, consumers also think that the price of such products is reasonable, and the comparison is in discounts. Although the T-shirts sold over the counter cost around 100 yuan, and those newly launched high-tech sweatshirts are expensive, they always sell well and are often even out of stock. It can be seen that as long as technology comes into play, the price of knitted sportswear has already risen in the minds of consumers.
Nowadays, many brands have launched sportswear rich in high-tech chips. As long as you download the App application of the corresponding product on your smartphone, you can use your mobile phone to record exercise data. This kind of sportswear completes self-management of sports training through chips. Knitted fabrics are very tolerant and can weave tubular electronic equipment and products into commercial fabrics. This not only allows consumers to experience the health and science that high technology brings to sports, but also enables convenient use. This is why technological elements are often combined with knitting. The reason for the sportswear connection.
Therefore, judging from the current public consumption preferences and the pursuit of fashion, trends, technology, and smart sports equipment, the public’s improvement in the consumption capacity of technological clothing and the changes in the consumption structure have become increasingly obvious. Compared with ordinary knitted sweatshirts that are heavily discounted and few people care about these days, “tech goods” don’t need to be called “tech goods”, they can easily command high prices and win a lot of money.
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