Zhili Town is located in Wuxing District, Huzhou. It has been named after the prosperity of weaving since ancient times. In the late 1970s, the local area began to develop the children’s clothing industry, and has now become a veritable “children’s clothing capital of China”. There are more than 14,000 children’s clothing companies alone, with an annual output value of more than 70 billion yuan.
For a long time, Zhili’s children’s clothing has been mainly for the domestic market , domestic sales account for 90%, and only some foreign trade orders will be sold to South Korea, Japan and other regions, and children’s clothing styles are also more Japanese and Korean style. Since this year, Zhili’s children’s clothing exports have accelerated significantly, and North America, Europe, the Middle East and other regions have become new markets targeted by many local businesses. On February 2, the Huzhou Municipal Commerce Bureau organized 18 Zhili children’s clothing, textile and other companies to participate in the International Spring Consumer Goods Expo in Birmingham, England, marking the first start of the year for children’s clothing to go overseas.
The market has reversed, and Koreans are also going to Zhili for bargain hunting Style
“When I first entered the industry ten years ago, everyone was When I go to South Korea to buy editions, sometimes more than half of the passengers on a flight from Shanghai to Seoul are my colleagues who go to South Korea to buy editions, which is very embarrassing.” According to the boss of a children’s clothing brand, this situation began in 2018. On the other hand, Korean bosses began to come to Zhili to look for popular products. In Zhili’s current plate-buying market, at most, more than 5,000 people come to buy plates every day.
In the past year, Zhili Children’s Clothing has been hit by repeated epidemics. Domestic sales have been affected to a certain extent. “Due to express delivery delays, logistics obstruction and other reasons, children’s clothing e-commerce has also experienced a short-term decline. The local Dahe Village is one of the five major e-commerce villages in Zhili. This small village with only 3,000 local villagers had at most 1,500 e-commerce merchants.
“The previous Dahe E-commerce Village was so crowded that taxis couldn’t get in. To deliver goods, you could only ride two-wheeled electric bicycles. “According to a taxi driver, compared with the previous bustling scene, last year’s e-commerce village was slightly deserted, and the rent of some stores also dropped by half.
Since the beginning of this year, Zhili children’s clothing has begun to rebound in an all-round way in the domestic market. At the same time, under the guidance of the local government’s package of measures, many children’s clothing merchants have also Begin to turn our attention overseas and seek the next growth curve for Zhili children’s clothing.
Launching the “reverse customization” model to help children’s clothing factories transform and upgrade
After returning from Birmingham, England, children’s clothing merchants in Zhili also began to spontaneously go out , has organized groups to participate in exhibitions in Vietnam, the United States, Europe, the Middle East and other regions. Some leading brand merchants have also begun to test foreign markets, designing and developing Nordic models that are more in line with overseas consumers.
On March 16, Pinduoduo’s Duoduo cross-border e-commerce A special team specializing in children’s clothing category also came to Zhili and worked at the Huzhou Commerce Bureau.Under the guidance of ��, we conducted in-depth discussions with the local Children’s Clothing Office, the E-commerce Association, the cross-border e-commerce service platform Xiangyu Group, and more than 50 children’s clothing companies on the integrated plan for children’s clothing going overseas.
With the promotion of Duoduo’s cross-border team and the local children’s clothing office, At present, more than 10 merchants and factories have settled in Duoduo for cross-border business, and are preparing for summer children’s clothing that will be a hot seller.
Selling to the world in one stop, creating a bridgehead for brand overseas
”In overseas markets, children’s clothing brands are still blank, and now it is the brand’s overseas expansion. Great opportunity.” The person in charge of Duoduo’s cross-border children’s clothing category revealed that the children’s clothing category on the platform is now growing rapidly, with the best-selling items reaching one million, and the monthly sales of leading merchants are close to 10 million. level.
In the next period of time, Duoduo Cross-border will have a Zhili Children’s Clothing has provided key support. Through a package of measures such as zero commission, free warehousing, halved freight, and price subsidies, it has taken the lead in helping local companies create a batch of hot products and quickly build brand reputation at the lowest cost.
Since its launch in September last year, Duoduo’s cross-border business has It has landed in markets such as North America, Australia and the United Kingdom, and continues to help the China manufacturing industry sell globally in one stop. From the perspective of the practitioners of Zhili children’s clothing, the impact of one-stop global sales on Zhili children’s clothing and the domestic industrial belt is far more than that.
In the domestic children’s clothing market, the off-peak and peak seasons are more obvious. Compared with other domestic children’s clothing industry belts, Zhili’s winter clothing is the best, and its peak season is also concentrated from August to December. Once the global market is opened, the off-season in the first half of the year can also be used, because winter clothes can be sold to the Australian market in the southern hemisphere. “Selling globally in one stop means that it is the peak season all year round.”
“When the cross-border business was launched, Pinduoduo also officially launched “2023 Duoduo Overseas Support Plan” will be launched to build 100 overseas manufacturing brands in the first phase.” The person in charge of Duoduo’s cross-border business children’s clothing category said that next, the platform will combine the research and development and design advantages of Zhili’s children’s clothing to create a batch of Children’s clothing brands help Huzhou build Zhili into a bridgehead for Chinese children’s clothing brands to go overseas, and continue to move towards the “Children’s Clothing Capital of the World”.
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