Recently, Lilang, Septwolves, etc. have launched a variety of new summer products with black technology. Fengzhu’s new factory with 25 smart green high-tech manufacturing technologies has officially been put into production. Fujian-style clothing companies are returning to jackets, little black pants, light business, etc. At the same time as the core products, we will continue to adjust ourselves, transform and upgrade, and strive to make high-end fabrics, intelligent production, and main brands. At the same time, the government and enterprises will work together to use leading enterprises as the engine to plan to strengthen new regional competitiveness and further promote Quanzhou’s textile and apparel industry. Industrial transformation and upgrading.
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Black technology: driving comfort and high-end fabrics
Although the rainy weather has made summer in Quanzhou belatedly come, but from the perspective of the clothing industry , the market is nationwide, and what new products are released in which season is an industry inertia, not to mention that many places are facing the largest and strongest high temperature warning this year. In order to seize the market high point, many Fujian-style clothing companies have launched a variety of “cold” and “black technology” new products.
Recently, Lilang has launched a new ice pineapple shirt, which not only allows people to experience the magic of instant cooling, but also maintains the refreshing feeling of low temperature for a long time. It is reported that its delicate and flexible fabric uses a special-shaped cross-section fiber structure to direct heat to the outer ends of the fiber, and injects chitin and zinc elements to interweave into the cool structure of ice oxygen cool yarn, giving people an instant feeling of cooling.
As the leader of Fujian men’s clothing, Septwolves also understands the importance of “technology-driven” in the field of high-end fabrics. It is understood that in early and mid-May this year, Septwolves Ice Oxygen Bar Technology and Septwolves Ice Cool Casual Pants were launched successively. “When choosing clothes and pants in summer, most people will choose fabrics with better breathability and comfort.” An industry insider said.
In the context of accelerating industry changes and high-end fabrics becoming an inevitable trend, “black technology” supported by unique technologies has become the foundation of many Fujian-style apparel companies: Federal Sanhe has been in recent years. We strongly promote Taichi stone fiber products and garment dyeing technology, focusing on cold comfort and rapid heat dissipation; Jinnuo Zhongyuan mainly promotes graphene composite fiber functional fabrics and high-end light luxury products that can be disinfected, antibacterial, warm and dehumidifying, and anti-UV. —Salona knitted fabrics, etc.
It is worth mentioning that the Fengzhu Textile Andong New Factory Project in Jinjiang has just been completed and put into operation. It is expected to produce 150,000 tons of fabrics per year. It will mainly produce high-end knitted printing and dyeing fabrics, with an annual output of 150,000 tons of fabrics. 100,000 tons of knitted printing and dyeing fabrics and 50,000 tons of high-end knitted fabrics. “It is designed in strict accordance with the requirements of national environmental protection policies and introduces intelligent, green high-tech manufacturing technology.” The relevant person in charge of Fengzhu said that the project will promote the high-end breakthrough in Quanzhou’s textile, dyeing and finishing fields.
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Robots: Promote intelligent and efficient production
As a leading company in the upstream of Fujian style men’s clothing, this project of Fengzhu Textile also leads the way in intelligentization new trend.
In the Fengzhu Andong New Factory in Jinjiang Economic Development Zone, the three-dimensional warehouse linked to the production line is full of technology. The robotic arm waves back and forth, and bundles of fabrics are accurately put into different baskets. ; AGV unmanned forklifts are constantly running to deliver baskets filled with fabrics to the automatic storage system. “The cooperation of AGV robots (automatic guided transport vehicles), RGV robots (rail shuttles) and stackers realizes production line linkage, making Fengzhu Textile’s three-dimensional warehouse operation more efficient.” Ye Weigang, assistant to the chairman of Fengzhu Textile, introduced , the 19,000-square-meter three-dimensional warehousing area of the new Anton factory adopts the only automatic warehousing system in the textile and garment industry in the province that can achieve seamless connection between production, inventory and supply chain. “The entire process is strung together by intelligent robots. The operation of the robot not only reduces the labor intensity of manual handling, but also controls the data of incoming and outgoing materials through a high-precision scanning system at the front and rear ends.”
Not only in textiles In the dyeing and finishing process, the use of intelligent remanufacturing and high-precision robots is also common in the garment process of Fujian style men’s clothing. In Qipai’s cutting workshop, the 5G-applied AGV (automatic handling robot) car transports the just-cut clothing fabrics to the sewing workshop on the third floor of another building. During the transportation process, the AGV car goes up and down the elevator, enters and exits the rolling shutter door, and crosses different production areas, traveling smoothly and smoothly. The person in charge of the Qipai Suit Production Center said: “The delivery time for personal customization of men’s clothing in our company is generally short, and the construction period is very urgent. After accessing 5G+AGV, it is possible to cut, make ingredients and send them to the designated workshop and designated factory in the first time. The assembly line has greatly improved the speed and reduced labor costs.”
In the production workshop of Shishi Carbine Clothing (China) Co., Ltd., what comes into view is a complete set of intelligent clothing production lines. Workshop workers I’m busy catching up on orders. According to Shi Yaling, the person in charge of Cabin, after the new intelligent hanging system was put into use, the company has overcome problems such as waiting for connections between processes, inspection lags, and repair constraints, reducing handling volume, reducing labor intensity, and greatly improving production. efficiency. Since the beginning of 2020, the company’s intelligent production workshop has undertaken nearly 1.5 million production tasks of various sizes, with a delivery delivery rate of 100%.
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Repositioning: Brands return to core competitiveness
From textiles, dyeing and finishing to fabrics and ready-made garments, how will the textile and apparel industry turn the corner? Products are sold to consumers. At this time, whether consumers are willing to pay depends not only on quality, price, and convenience of shopping, but also on the positioning of the brand.
With the upgrading of consumption and the evolution of national fashion in recent years, more young consumers hope to…Celebrate the self-transformation of traditional Chinese men’s clothing brands. To this end, highlighting brand differences and returning to core competitiveness has become a key step for many Fujian style men’s wear.
After Septwolves signed Su Bingtian in August last year, chairman Zhou Shaoxiong said that the company would re-examine and focus on its core business, return to product and cultural competitiveness, explore potential opportunities in the market through change and innovation, and integrate with the ecosystem. The Ministry of Environment, China Fashion Designers Association and others have jointly launched an in-depth cooperation strategy, focusing on the core category of jackets.
Jiu Muwang has launched a series of popular models such as “Little Black Pants” in recent years, comprehensively promoted the “Men’s Pants Festival” and popularized the new trend of trousers. To this end, the company has once again sorted out and established the brand mission of “creating the best pants in the world” and the brand vision of “leading Chinese men’s pants and becoming the king of global pants”.
After Lillanz’s L2 brand was launched, its development was not smooth due to the downturn in the industry. For this reason, the management made up its mind to shrink the front line in the autumn of 2017 and return to the main brand LILANZ with great results. It is reported that Lilang’s 2021 annual results announced showed that its total revenue was approximately RMB 3.38 billion, a year-on-year increase of 26.1%, and its gross profit was 1.415 billion yuan, a year-on-year increase of 17.5%. Currently, Lilang’s main products are still the main series and light business series.
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Looking at the future: Government and enterprises work together to promote upgrading and development
Although the Fujian men’s clothing brands are mainly concentrated in Quanzhou, for the entire Quanzhou textile and garment industry Generally speaking, the textile and clothing industry chain that relies on ready-to-wear brands is an important pillar industry of Quanzhou’s economy, and it is also one of Quanzhou’s most competitive and traditional advantageous industries with the greatest development potential.
After more than 40 years of development since the reform and opening up, Quanzhou has built a very complete textile and apparel industry covering all fields including cotton spinning, chemical fiber, weaving, dyeing and finishing, garment processing, auxiliary material production, marketing, and brand management. The industrial chain has formed a textile and clothing industry cluster with an output value of over 200 billion yuan (including footwear and sportswear), becoming the cradle of China’s private economic clothing brands.
Looking at the province, it is understood that from 2016 to 2021, Fujian’s clothing industry revenue accounted for an increasing proportion of the national clothing industry revenue. In 2021, the revenue of enterprises above designated size in Fujian’s garment industry was 272.168 billion yuan, a year-on-year increase of 5.0%; the total profit of enterprises above designated size was 18.170 billion yuan, a year-on-year increase of 5.6%. In 2021, the total profit of Fujian’s garment industry accounted for 23.67% of the total profit of the entire industry in the country. The profitability level is still relatively high overall, occupying an important position in the country.
It is reported that the modern textile and clothing industry will be one of the four leading manufacturing industries in Fujian in the future. The reporter learned from the Quanzhou Textile, Footwear and Clothing Industry Development Group that in order to conscientiously implement the deployment requirements of the Provincial Party Committee and the Provincial Government, vigorously inherit and carry forward the “Jinjiang Experience”, do a good job in the “two articles” of new industrialization and new urbanization, and achieve a comprehensive To promote high-quality development beyond the main force, since this year, Quanzhou City has screened 184 investment projects in the textile, footwear and clothing industry, with a total investment of 36.28 billion yuan and an expected increase in output value of 27.2 billion yuan, involving production digital improvement, intelligent transformation, high-end materials and other fields.
According to the province’s “14th Five-Year Plan”, by 2025, the scale of Fujian’s modern textile and apparel industry will reach 1.4 trillion yuan. Next, Quanzhou City will further implement six major projects, including “Functional Fiber Materials Project”, “Advanced Textile Production Project”, “Green Printing and Dyeing Technology Project”, “Fashion Clothing Manufacturing Project”, “High-end Medical Textile Project” and “Intelligent Manufacturing Equipment Project”. Continuously improve, perfect and strengthen all links of the industrial chain, strengthen regional core competitiveness, and promote the high-quality development of the province’s modern textile, footwear and clothing industry.
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