Early this morning, the entire circle of friends was flooded with Uniqlo!
Yesterday, the door of Uniqlo was full before it even opened. Dozens of people. Before the rolling shutter door was fully opened, someone couldn’t help but crawled through the ground. Dozens of people swarmed in, and the rolling shutter door was squeezed out of shape. The scene was so shocking that people who didn’t know it thought they were filming the tenth season of “The Walking Dead”! As soon as they entered the door, they all rushed towards a co-branded T-shirt from Uniqlo. They didn’t care about the style or size. They just grabbed it and paid!
It is reported that the T-shirt that everyone is grabbing is a joint venture between Uniqlo and The last joint model of American street artist KAWS. Since UNIQLO cooperated with KAWS in 2016, every sales volume has been amazing, and this is the hottest one since the cooperation. You must know that KAWS and DIOR’s joint T-shirt is the cheapest It costs three to four thousand yuan, but you can easily own it at Uniqlo for only 99 yuan. The editor specially went to Taobao to check it out. Not only the T-shirts were sold out, but also the cooperation bags were sold out!
Some netizens even ridiculed: The way you grab clothes looks like the aunties grabbing eggs in the supermarket!
The popularity of the clothing market does not stop there. Recently, with the launch of Tmall 618 event on June 1, just 46 seconds after 0:00, Tmall clothing sales exceeded 100 million, and sales exceeded 1 billion in the 7th minute. The year-on-year increase is as high as 40%. Similar to shapewear, it went on sale within 5 minutes, with a year-on-year growth of 300%! It can be seen that the domestic demand power of the clothing e-commerce market is still very strong!
Although the clothing market is booming, looking at the current filament weaving market, the market for gray fabrics and polyester yarns is in a slump. …..
High inventory of gray fabrics , profits are shrinking, and the textile market is difficult to improve for a while
grey fabric inventory, according to China Silk Capital Network According to statistics, the current inventory of gray fabrics in Shengze is still around 40 days. Although production and sales increased last week, it was just a “flash in the pan”. The operating rate of looms still remained at about 70%. In addition, the inventory was high before, and the terminal demand was low. High, so the inventory is difficult to reduce!
In terms of profits from gray fabrics,polyester taffeta has hit rock bottom. Last year it was hard to find a single piece of fabric, but this year no one is interested! A boss said that last year, you had to queue up to get cash for taffeta, and the order was queued “50 meters away.” This year, profits have dropped by several cents, and they are losing money every day, with a loss of nearly a thousand yuan a day! However, the machine did not dare to stop and could only hope that the market would improve in the future.
In terms of order taking, most small and medium-sized textile companies currently have relatively few orders, which can be maintained until about August. July and August are off-season again, making it more difficult to receive orders. Coupled with fierce competition, companies believe that the market will not be much better in the second half of the year.
In terms of polyester filament, in the past two months, the profits of polyester filament FDY, POY, and DTY have all increased. The profit of polyester FDY has shrunk significantly, with the profit shrinking as high as 572 yuan/ton. The profit of polyester filament has shrunk significantly. On the one hand, it is affected by the sharp drop in the spot price of upstream PTA futures. On the other hand, the inventory of downstream gray fabrics is getting higher and higher. Coupled with the shrinking profits of the gray fabric itself, the demand for polyester filament is even more insufficient.
Severe polarization reveals fierce market competition, and companies Making good products is the last word
Although the entire market is in a slump this year, There are also many small businesses that have closed down, but there are still many textile bosses who are calm.
Last week, a listed group’s domestic trade of civilian silk sold out for RMB 210 million, which also hit the circle of friends. Large companies still occupy the throne in the textile market environment!
The boss of Shengzeyi Chunya Textile Co., Ltd. also revealed that although the market this year is not good and there are no hot-selling products on the market, the number of orders received by his company this year is not much compared with last year. There has been a slight change in profit, but the overall change is not big, and there is even 0 inventory! The boss said that the market itself has been good for three years and bad for three years. Although there are many peripheral looms, there is still friendship with the old customers who have cooperated for many years. The price and quality have not changed much.Old customers generally do not choose new suppliers. Moreover, the market itself is self-regulating. Survival of the fittest is the rule of the market. Making your own products is the last word!
The textile and apparel market is so polarized that one cannot help but sigh at the cruelty of market rules…
Take Uniqlo as an example. While ZARA and H&M have closed stores one after another and sales of various clothing companies have declined, Uniqlo’s sales have soared, and it has even become the richest man in Japan. The main reason is that Uniqlo has caught the market trend. Capturing consumer psychology, in addition to the popularity of designer KAWS, this is also his last cooperation with Uniqlo. China is the earliest sales region in the world, 3 days earlier than Japan, and this may be KAWS The cheapest of them all. The co-branded T-shirts are personalized and unique, and celebrities from all over the world love to wear them. The celebrity effect has also increased Uniqlo’s sales.
The textile market is in recession this year. Although downstream demand is still there, there are many peripheral looms, overcapacity, increased labor costs, stricter environmental protection, and shrinking profits. Companies that make their own products well and develop new products that follow the trend can survive the “cold winter”, while companies that are stuck in their ways can only be eliminated by the market!
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