Recently, reporters learned from the Haining Municipal Economic and Information Bureau that three enterprises in Haining City passed the 2021 Central Foreign Economic and Trade Special Fund (Cocoon Silk) Project Acceptance, and a total of 1.26 million yuan of funds has also been issued, providing support for the cocoon and silk industry. Planning a new chapter in transformation and upgrading and technological innovation.
These three companies are the brand cultivation project of Zhejiang Shangge Fashion Co., Ltd. – Shangge Silk Brand under the background of “retail + live broadcast” Digital marketing construction, the scientific and technological R&D project of Zhejiang Misai Silk Co., Ltd. – the development of natural colored mulberry silk knitted fabrics and clothing products, the scientific and technological R&D project of Haining Huasai Silk Garment Co., Ltd. – the development and development of core-spun silk tights Key equipment upgrades.
It is reported that this special fund aims to gradually break through the sericulture-silk reeling- The bottleneck of the weaving-finishing industry is to achieve deep integration of the four major industries of planting, manufacturing, service and digital economy, promote the extension of the cocoon and silk industry, increase product added value and brand awareness, enhance industry status and competitiveness, and accelerate the silk industry The pace of high-quality development.
Take Shangge Fashion as an example. This project focuses on building multi-channel marketing methods such as traditional e-commerce and social e-commerce, and builds a consumer-centered starting line. Online and offline omni-channel marketing, broaden sales channels, and enhance brand influence. “After the implementation of the project, the company’s backward marketing concepts, unclear brand image, lack of product characteristics, and outdated marketing methods have been greatly improved, and it has better satisfied consumers’ demand for fashionable and personalized silk products.” Related to the company The person in charge told reporters that during the one-year cultivation and development period, a total of 5 new silk product developments, 5 patents, and 180 silk clothing designs were completed.
Use special funds to assist transformation and upgrading. “With the special funds we have received, we will continue to invest in the transformation and upgrading of the cocoon and silk industry and give full play to the role of the special funds.” said the person in charge.
It is understood that 3 projects in the city have stimulated an investment of about 20 million yuan in the cocoon and silk industry, completed the transformation of 4 industry-university-research results, and created 1 brand. , providing about 200 jobs. In the next step, our city will also accelerate the construction of a modern industrial system, promote the collaborative innovation and development of the first, second and third industrial chains of cocoon and silk, and create a new situation for the high-quality development of the cocoon and silk industry. </p
