In order to accelerate the deep integration of digital technology and fashion industry and comprehensively assist the digital transformation of fashion enterprises, on January 29, the Longhua District People’s Government and Huawei Technologies Co., Ltd. jointly signed a cooperation agreement for the Digital Fashion Industry New City. Relying on Huawei The company’s core technologies and industrial chain integration capabilities in the fields of cloud, computing and connectivity give full play to the brand agglomeration advantages of Dalang Fashion Town, and comprehensively help Longhua District build a digital fashion industry highland with global influence.
On the morning of January 29, the Longhua District People’s Government and Huawei Technologies Co., Ltd. held a signing ceremony for the Longhua-Huawei Digital Fashion Industry New City Cooperation Agreement at Huawei’s Bantian Base. Lei Weihua, Mayor of Longhua District People’s Government, Zhao Yanyan, Deputy Mayor of Longhua District People’s Government, Zhang Pingan, Director of Huawei and President of Huawei Cloud Computing Company, Chen Bin, General Manager of Huawei Shenzhen Government and Enterprise Business Department, and relevant persons in charge attended the event Signing.
Longhua-Huawei join hands to build China’s number one digital fashion city
At the signing ceremony Lei Weihua, head of the Longhua District People’s Government, pointed out in his speech that in-depth and pragmatic cooperation with Huawei will make new and greater contributions to the construction of “dual districts”. Through core technologies and industrial chain integration capabilities in the fields of cloud, computing and connectivity, Longhua District will tap into the huge development potential of building Shenzhen’s urban core area and fashion industry new city with high standards, and take the lead in setting a new benchmark for the development of the “digital + fashion” industry in the country.
Zhao Yanyan, deputy head of the Longhua District People’s Government, presided over the signing ceremony. She said that through the cooperation between Longhua and Huawei, Longhua District’s big waves will be fully utilized. Fashion Town fashion brands gather their advantages, accelerate the deep integration of digital technology and fashion industry, comprehensively assist the digital transformation of fashion enterprises, and build Longhua District into a world-renowned digital fashion industry where fashion headquarters gather, designers gather, brands gather, and businessmen gather. New Town.
In his speech, Zhang Pingan, Director of Huawei and President of Huawei Cloud Computing Company, said that after four years of development, Huawei Cloud has gathered more than 2.3 million developers. , more than 14,000 consulting partners, and more than 6,000 cloud market products, becoming an important platform for the digital transformation of governments and enterprises. Huawei and Longhua District jointly signed a digital fashion industry new city cooperation agreement, which can comprehensively drive the innovative development of the fashion industry in the district and help Longhua District build a digital fashion industry highland with global influence.
Relying on five cultural advantages to provide a good foundation for development
Fashion is inseparable from culture , Longhua is the intersection of Hakka culture, red culture, and fashion culture. The enrichment of cultural elements provides a rich source of inspiration for fashion creativity.
It is understood that since the establishment of Longhua District, the fashion creative industry has been established as one of the four pillar industries, ranging from platform construction, brand building, talent introduction, etc. A series of policies and measures have been introduced in various aspects to promote the sustained and rapid development of the fashion industry. Today, Longhua has two provincial-level characteristic towns, Dalang Fashion Town and Guanlan Cultural Town, and has introduced more than 1,400 high-level talents of various types through the “Dragon Dance Huazhang” program. At the same time, Longhua District is striving to seize the commanding heights of the digital economy and vigorously build a “Digital Longhua” that integrates digital economy, digital urban areas, and digital governance.
I believe that relying on the five major advantages of industry, platform, talent, human resources and digital economy, Longhua fashion industry will be able to better link global fashion resources and help Shenzhen and even the development of the national fashion industry.
Occupy five highlands and draw a new blueprint for development
In terms of the new fashion industry city, Longhua Taking Dalang Fashion Town as the main position, anchoring the theme of digital fashion, gathering fashion industry resources, enriching the connotation of fashion culture, enhancing the influence of fashion brands, and creating “five highlands” with high standards.
The first is to gather global digital fashion innovation resources with a first-class business environment and create a source of digital fashion; the second is to keep up with the latest trends in global fashion and create popular fashion releases The third is to continuously give new connotations to traditional culture and create a place to explore fashion creativity; the fourth is to promote a “zero-carbon” oriented development model and create a pioneering place for zero-carbon fashion; the fifth is to put people first, insisting on using cities to drive production and promoting production. City, industry-city integration concept, and create a demonstration site for industry-city integration.
Seize the four major driving forces and explore new development paths
Build a new fashion industry city It is a systematic project. It is reported that Longhua District and Huawei will focus on these aspects in the future.
First of all, both parties will give full play to their respective advantages and build the “Dalang Fashion Industry Digital Innovation Center”. Using the center as a carrier, we will carry out in-depth cooperation in technology development, solution incubation, business model innovation, and ecological docking to enhance the industrial influence and competitiveness of Longhua fashion enterprises and help Longhua build a digital fashion industry highland with global influence.
Secondly, the two parties will build the Dalang Fashion Street Experience Center around digital streets, digital buildings, digital stores and digital shows. The experience center will combine Huawei’s virtual fused reality technology to build a digital virtual reality application platform to promote the entire process change of fashion lifestyle and production methods.
Thirdly, the two parties will build a big data center for the Dalang fashion industry, through intellectual property protection and transactions, trend prediction recommendations, and circulation.Data services such as color and style, surface and accessories research and development simulation assistance, and wearing experience will expand the scale of the data center and the value of data services.
In addition, the two parties will also use the infrastructure resources of the fashion industry big data center to cooperate with public security and judicial units, legal consulting and service agencies, China Textile Information Center and other industries Institutions and independent software system providers have established non-profit intellectual property protection service agencies in the fashion industry to provide digital technology support and related legal services for the intellectual property protection of fashion companies.
Riding on the development assault boat of “Digital Longhua, Urban Core”, this in-depth cooperation between Longhua and Huawei will surely accelerate the collision of fashion and digital , accelerating the pace of digital transformation and upgrading of Longhua’s fashion industry, and setting a new benchmark for the country’s leading “digital + fashion” industry development.
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