The overall trend of the domestic garment industry improved in the first half of 2017

In the blink of an eye, 2017 is already halfway through. How did Chinese garment companies fare in the first half of the year that just passed? Is it going to buck the trend, or is its performance continuing to show a positive growth trend, or is its performance improving but is troubled by high inventory, or is it still insisting on only being a physical clothing store, or is it going to cross-border to save its former main business… …

Clothing retail and exports both improved

In the first half of 2017, the clothing industry as a whole showed an upward trend, especially mid-to-high-end men’s and women’s clothing, casual sportswear and children’s clothing performed well.

China’s consumption growth has been on a downward trend since 2012, and it did not start to improve until 2016. In the first half of 2017, demand for domestic clothing and apparel has gradually picked up. From January to May, China’s clothing and apparel retail sales increased by 7.20% compared with last year, reaching 594.5 billion yuan. It can be seen from the data that China’s retail sales The industry is gradually recovering from the stimulation of the e-commerce economy. Therefore, while the clothing companies are complaining, we can also see that the clothing industry is developing for the better. It has to be said that the overall environment of the clothing industry is bucking the trend and is improving, which is good for clothing people. It can be regarded as a kind of consolation.

In the first half of 2017, not only domestic clothing retail sales were picking up, but the export of clothing and apparel also performed well: from January to May 2017, China’s cumulative exports of textile and apparel increased by 2.12% year-on-year, reaching 99.88 billion U.S. dollars, and the number of clothing exports was 11.703 billion pieces. With a year-on-year growth of 2.28%, this is the third consecutive month that the export trend has improved.

If you want to do good, you must be honest

Although the textile and clothing retail and export data in the first half of 2017 are improving, many clothing companies still face the threat of high inventory. In the second half of 2017, clothing companies should be smarter and more rational in destocking and store adjustment, and use products suitable for their own development. The innovative marketing model improves the efficiency of traffic conversion, thereby driving the explosive growth of clothing and apparel products. Rather than cutting corners to earn more profits, consumers’ favorite products purchased through e-commerce channels become the products of physical stores and online stores. “Sellers Show” and “Buyers Show”.

Although it is not an exaggeration to describe the competition in the clothing industry as “bloody”, the overall trend of the domestic clothing industry has improved, but if clothing companies want to improve, they must still be based on integrity.

Generally speaking, in the first half of 2017, domestic garment companies were riding the momentum and competing with each other.