In the face of consumption upgrades, the market’s demand for small-volume, personalized, and quick-response orders in the apparel industry has become increasingly prominent. Market changes in the new era have put forward new requirements for supply chain optimization and logistics upgrades.
After deconstruction and reorganization in recent years, consumption and industrial transformation and upgrading, customization, sub-standardization, clothing leasing and other innovative models have emerged, and the entire clothing logistics industry has slowly begun to enter a new stage. With the arrival of a new stage, it has become a trend to fully integrate online and offline goods, prices, warehousing, logistics, and settlement in the future.
So, where are the new opportunities and challenges? Where are the new changes and innovations?
On April 26, the “New Retail, New Logistics, and Clothing Logistics Development Seminar” hosted by Quanfeng Group and New Yiyuan Supply Chain was held in Shanghai. Guests such as Yang Jinchun, Vice President of the China National Garment Association, Chen Menghuai, CEO of Weizhi Information, Pan Yonggang, co-founder of Logistics Salon, Liu Hailong, CEO of Ruijie Fashion, Zhang Min, Logistics Director of Balabala, Zhu Gangqiang, founder of Jacobs Column, presented the theme of omni-channel and omni-service. We conducted in-depth exchanges focusing on the new logistics development trends led by new retail and the in-depth changes in the clothing supply chain.
First of all, Logistics Salon CEO Tracy mentioned, what is new retail and new logistics? What is needed for new retail and new logistics? To sum up, eight words are extracted – “accuracy, quality, convenience and efficiency”. The first three words revolve around customer needs and experience, and the latter word revolves around logistics and supply chain capabilities.
Chen Menghuai, CEO of Weizhi Information, said that the “Internet + Ecosystem of the Apparel Industry” will help the overall optimization and upgrading of the supply chain. Traditional logistics companies will slowly realize platformization. The boundaries between Internet companies and logistics companies are becoming blurred, and the establishment of complementary value chains will The ecosystem will be a new logistics development model in the “Internet +” era, and will gradually form an interconnected, collaborative and visible logistics ecosystem. Generally speaking, resource exchange, complementary advantages, and interconnection are the general trends in the industry.
Pan Yonggang, co-founder of Logistics Salon, elaborated on the theme of “new logistics trends led by new retail” from three points. First, look at some new changes in retail and circulation from a scenario perspective; second, look at new logistics from the perspective of inventory and fulfillment. Third, what will happen to the new future pattern of logistics?
How do clothing brands view logistics? Ruijie Fashion CEO Liu Hailong said that brands mainly evaluate clothing logistics suppliers from three perspectives: timeliness, service and cost. In his opinion, logistics services can be improved in three ways:
1) By building a cloud warehouse and using big data and information technology, inventory costs can be reduced and timeliness faster;
2) Through full-link transparent management, transportation can be made transparent, orders can be seen, and users can evaluate;
3) Through the full supply chain and omni-channel order fulfillment, we serve as the hard backend for front-end orders.
Talking about the competitive landscape under new retail, Balabala Logistics Director Zhang Min emphasized that in the new era, the competitive space level will become richer, the time density of competition will be further upgraded, the depth and breadth of the influence of successful companies are iterating, and new Competition can lead to new species changes and upgrades. So how do industries and companies respond to changing trends?
1) Achieve unification of business language by establishing ecosystems and internal corporate systems;
2) Build a new business thinking model through traffic monetization;
3) Diverse stakeholders support each other’s growth and integration, and coordinate execution activities.
How does data drive new retail and new logistics? Zhu Gangqiang, founder of Jacobs Column, said that future enterprises must be digital enterprises. Through the all-round connection between consumers and brands, the system boundaries between online and offline will be eliminated. Regarding the C2M driven scenario, Zhu Gangqiang summarized the following five points:
1) Full visibility and quick response——realize the flow of information from ordering, procurement, production to return goods, and pay attention to process early warning and integration;
2) Focused, multi-dimensional control——Achieve quality, cost and progress control of key commodities, pay attention to key nodes and business control;
3) Horizontal collaboration and vertical collaboration—realize multi-dimensional business collaboration between various departments of the enterprise, as well as between the enterprise and its suppliers;
4) New business model integration——-Support multiple new business models in the future and realize the combined configuration of different functional modules and process nodes;
5) Refined data management and analysis – Realize refined management of key data such as commodities, raw materials and BOM, laying the foundation for subsequent analysis.
At the event site, Quanfeng Group and New Yiyuan Supply Chain held a strategic signing ceremony on site. The two parties will work together to innovate and build a new retail express logistics system.
It is understood that when Xinyiyuan provides vertical clothing supply chain services, from the perspective of resources, it relies on Quanfeng’s stable and abundant trunk line buses across the country.�� network and Yafeng’s national express network have formed punctual and punctual standardized services in the main line transportation sector.
In addition, Xinyiyuan uses its own floor distribution network and trunk lines to seamlessly connect to fully leverage the advantages of the last mile. And make use of the site resources, human resources, and equipment resources of both parties’ national sorting centers to break through the sorting link.
Subsequently, Chen Jiahai, President of Quanfeng Group, and Wang Wei, CEO of Xinyiyuan Supply Chain, respectively delivered speeches on the construction of a new retail logistics system and discussed other topics.
How to build a new retail logistics system? Chen Jiahai, President of Quanfeng Group, believes that new retail is online + offline + smart logistics. Online refers to the cloud platform, and offline refers to retail stores or manufacturers. Smart logistics reduces inventory to a minimum and reduces stocking. New retail is characterized by the integration of omni-channel, digitization, intelligence, new experience stores, and smart logistics. The core lies in the comprehensive integration of consumer-centered data on membership, payment, inventory, services, etc.
At the same time, Quanfeng Group also talked about the newly launched product at the scene-Business District Transfer and Return Bao, which is an express logistics product for transfer and withdrawal between retail stores in the business district, covering order making (store APP electronic form or paper form) Quality orders), pickup (online site door-to-door), transfer (online distribution, operation diversion), main line (online shuttle bus, accurate arrival), delivery (online site delivery, special car delivery, etc. functions). The product currently being planned by Quanfeng Group – Business District Flash Delivery is a logistics product that provides home delivery and door-to-door pickup and return within the scope of the business district. The characteristics are timely pick-up and flash delivery, combined with free time resources for food delivery and express delivery to reduce costs.
When it comes to the construction of new logistics, Wang Wei, CEO of Xinyiyuan Supply Chain, said that first of all, we must build a visual ecological plane based on warehouses, stores, and distribution for the entire network and the entire platform, focusing on industry and regional transportation resources; secondly, we must Establish a service standard to make it easier, faster and cheaper for clothing retail brands to reach every corner of circulation; and then establish a platform ecosystem for strategic partners to coordinate the development of the industry chain.
We can see a conclusion from today’s meeting. The apparel industry market with upgraded industrial structure is huge, but the new development entities are still relatively scattered, and no national giant has yet been born. In the shared era of new retail and new logistics, the industry will slowly move from decentralization to concentration, and some valuable ecosystem platforms will emerge in the industry.
Source: China National Garment Association website
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