[Intertextile Spring and Summer Fabric Exhibition] Under the severe situation, how do these textile companies maintain market competitiveness?

On March 15, the three-day China International Textile Fabrics and Accessories (Spring and Summer) Expo opened as scheduled at the National Convention and Exhibition Center (Shanghai). In recent years, my country’s fabric industry has continued to adjust, and rising costs have become another threshold for enterprises. With the sharp increase in the price of textile raw materials, product profitability has decreased, and manufacturers’ production enthusiasm has been affected. In a complex and difficult situation, reporters from “China Textile News” found that many exhibitors took the initiative to adapt to the “new normal” and launched more and better new products based on market demand to accept the test of the market. At the same time, they showed new trends in the fabric industry. face.

Advance Cowboys

In the Yuedong Denim exhibition area, many companies have developed functional denim fabrics by integrating design and technology, giving people a new understanding of denim. Advance Denim is no longer a new face at the intertextile fabric show. From the past to the present, the intertextile fabric show has always been the company’s best choice for exhibitions. “In recent years, the company has gone through a lot of experiments, and Lycra fiber has performed well in terms of elasticity, elastic recovery force, production and processing technology, acid and alkali resistance, and processing stability,” said Wang Zongwen, general manager of Qianjin.

Jiangsu Jinchen

At the booth of Jiangsu Jinchen, the first thing Wang Tiankai, former president of the China National Textile and Apparel Federation, asked was “How is the company’s export sales this year?” Zhang Weiqing, head of the company’s R&D department, said that the company has not been too affected by the general environment. Impact, the company’s products are exported to more than 50 countries and regions including Europe, the United States, the Middle East, Japan and Southeast Asia. “This is because our company has been actively transforming in recent years and vigorously developing functional and environmentally friendly fabrics.” It is understood that at this exhibition, the company brought a series of ice oxygen bar products, which can give consumers an instant cooling feeling and keep the skin cool for a long time. .

Xinshen Linen

Xinshen Linen also made its own voice in the innovation of products and booths. “The company now not only makes products with linen details, but also develops linen and wool blended fabrics.” The person in charge of the booth said that the flax fiber base gives the fabric a gentle and non-irritating touch, while the addition of wool fiber ensures the durability of winter fabrics. Highly warm. “Compared with traditional wool fabrics, linen and wool blends combine the advantages of both and have a composite and layered beauty,” he said.

There are many new highlights at the exhibition, including design innovation, upstream and downstream cooperation in the industrial chain, transformation from production to service, fiber innovation, personalized customization, and intelligent products… Under the severe situation, companies must transform and find The way out, the product must have a clear direction. Through continuous technological innovation and product research and development, we increase the added value of products and maintain corporate competitiveness!

Source: China Textile News