Consumers spend a lot of money to buy big-name clothing. The reason is very simple. They want to buy with confidence and safety. When it comes to Armani, many people know that it is a luxury clothing product. In addition to selling clothing, it also designs ties, glasses, Scarves, leather goods, perfumes and even household items. Unexpectedly, Armani (Armani) once again broke the saying “you get what you pay for”. High price does not mean good quality.
Giorgio Armani (Shanghai) Trading submitted a recall plan to the General Administration of Quality Supervision, Inspection and Quarantine to recall some imported ARMANI JUNIOR brand children’s clothing. The children’s clothing models involved in this recall are CYT04/2S/10, CSK12/3U/K5, CZF05/6H/WA and CZF06/3U/64. The production batch is SS16 and the production date is from June to September 2015. . According to the company’s statistics, a total of 48 products are affected in mainland China.
The children’s clothing within the scope of this recall does not meet the limits of pH value and formaldehyde content stipulated in the national standard “National Basic Safety Technical Specifications for Textile Products” (GB 18401-2010) due to excessive pH value and formaldehyde content. Too high a pH value in clothing can cause irritation to human skin, causing erythema, wheals, and varying degrees of itching; excessive formaldehyde content can cause clothing to gradually release free formaldehyde during wearing, which can pass through the human respiratory tract, eyes, and Skin contact can easily induce other diseases, and the product may have safety hazards. For infants and children, whose skin is thin and tender and their immune systems are not fully developed, the harm is more obvious.
What has aroused the attention of consumers is that Armani has had quality problems more than once, and has been on the black list many times, and some products have been destroyed. Emporio Armani (EA for short) is the sub-line brand of Giorgio Armani (GA for short), and the price is relatively cheaper. However, some of EA’s products were destroyed by the Shanghai Entry-Exit Inspection and Quarantine Bureau last year.
According to information disclosed by the Shanghai Entry-Exit Inspection and Quarantine Bureau on March 9, 2015, the Bureau had previously launched a three-month special campaign to rectify imported consumer goods, focusing on strengthening the control of high-risk consumer goods such as imported baby clothing and imitation jewelry. Check the strength of supervision. On that day, the bureau destroyed more than 69,000 pieces of substandard imported clothing and imitation jewelry worth US$550,000. Among them are many well-known brands that are familiar to consumers, such as Emporio Armani, HAMERICAN EAGLE, H&M, ESPRIT, etc. The reason for this centralized destruction is that these imported clothes involve serious safety risks such as color fastness and PH value.
Following the destruction by the Shanghai General Administration of Entry-Exit Inspection and Quarantine, on March 15, 2015, CCTV’s “March 15” party also revealed that in 2014, the clothing batches of some internationally renowned brands such as Armani had a high failure rate. The main reason was that The fiber composition does not match the label, and items such as color fastness, PH value, and formaldehyde do not meet the requirements of my country’s mandatory technical regulations.
In addition, judging from the 2014 national ranking of imported clothing brand failure rates, among brands with an annual import volume of more than 50 batches, the LAPERLA brand has the highest failure rate of imported clothing, as high as 24.24% (66 batches imported throughout the year), followed by AMERICAN APPAREL AND CAVALLI. First-line brands DOLCE & GABBANA and ARMANI also entered the top ten in the failure rate ranking, with batch failure rates reaching 13.12% and 10.76% respectively.
Not only that, the Shanghai Administration for Industry and Commerce announced the quality inspection results of fast fashion clothing in the circulation field in the second quarter of 2014. It showed that among 65 batches of unqualified products, an Armani dress did not meet the color fastness to wet rubbing and was once again criticized. exposure.
In addition to clothing, Armani has also had problems with its sunglasses and perfume. According to CCTV Finance on the 12th, a special supervision spot inspection of sunglasses by the Shaanxi Provincial Quality and Technical Supervision Bureau recently found that 21 batches of sunglasses did not meet the standard requirements, including international big brands such as Armani.
In addition, according to the list of unqualified imported cosmetics announced by the General Administration of Quality Supervision, Inspection and Quarantine, in May 2014, a batch of French Armani imprint women’s perfume imported from Hainan Province’s duty-free products was also destroyed because the shelf life had expired.
Zhou Ting, director of the Fortune Quality Research Institute, believes that consumers are very concerned about product quality, which is an important part of the consumer experience. As expensive consumer goods, luxury goods should first have an implicit guarantee on product quality. Poor product quality will cause high-end consumers to leave the brand quickly, seriously affecting the brand’s image and brand value.
Source: China Fiber Inspection Micro Platform
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